Get Your Checkout Ready for the Holidays

Planning ahead for the holiday season can lead to more sales, fewer customer issues, and lower cart abandonment. 

Below, we'll explore some steps you can take to improve your checkout before the holidays and how Tilopay can help you along the way.

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Five steps to help reduce cart abandonment

1. Simplify your checkout

Abandoned shopping carts mean lost customers and missed sales. With a global cart abandonment rate of 79.19%, it's time for your business to prioritize solving this issue, especially during the busy holiday season.

Customers may leave your store without making a purchase for many reasons, but a time-consuming checkout is one of the main ones. Customers expect a fast, easy, and secure shopping experience. Let's look at some data.

According to a Baymard Institute study on optimizing the shopper experience, many online shoppers often enter their full name in the "First Name" field, only to realize later that there are separate fields for "Middle Name" and "Last Name." This small mistake adds unnecessary friction to the checkout.

The Baymard Institute's recommendation is simple: use a single "Full Name" field. This streamlines the checkout flow and prevents confusion caused by overly specific requirements.

Also, reduce the number and complexity of form fields. If you don't need certain information, remove the field.

2. Keep customers moving through the checkout flow

Take the time to review your checkout and test it in different scenarios. For example, what happens if someone enters incorrect information in a field, such as an email address? Do they receive a notification? Is the issue clearly explained, or do they have to go back and figure out what they entered incorrectly?

One of the best ways to streamline the process is to use a payment gateway that lets your customers pay without leaving your site. Tilopay is designed to provide a smooth, efficient checkout experience, making it easier for customers shopping on mobile devices.

3. Avoid checkout friction

Requiring customers to create an account can slow down checkout. While removing this feature may seem tempting, the best option is to make it optional. 

Many customers want to create accounts to track their orders, save credit card details or shipping addresses, and earn loyalty points, among other benefits.

4. Offer multiple payment options

Recently, 9% of shoppers abandoned checkout because the site didn't offer their preferred payment option. Alternative payment methods serve a wide range of customers, making checkout smooth and hassle-free, creating a positive impression, and encouraging repeat business.

Diversifying payment methods also helps mitigate payment processing risks. Tilopay supports multiple currencies, making it easier for merchants to sell internationally without worrying about complex currency conversions. You can also receive settlements directly in your local bank account.

5. Send abandoned cart emails

Sending follow-up emails to people who abandoned their carts is an essential part of an effective ecommerce strategy, helping you recover sales, engage customers, and build long-term relationships.

Many shoppers abandon their carts because of distractions, unexpected shipping costs, or indecision. Follow-up emails target people who have already shown interest in your products, making them a more effective marketing strategy than trying to capture the attention of people who aren't familiar with your brand.

Use tools like Mailchimp to design effective emails and send them automatically when someone abandons their cart. Add incentives such as free shipping or discount codes.

How can Tilopay help?

Tilopay's streamlined checkout experience addresses many of the friction points mentioned above. It lets shoppers complete their purchases in just a few clicks using information they already have saved, reducing the time and steps required to complete a purchase.

There are no redirects, either. Checkout takes place within your website's interface.

Optimizing your checkout flow and leveraging customers' familiarity with and trust in the Tilopay brand is a powerful way to reduce cart abandonment and increase sales for your ecommerce business.