Conversion: The Priority of a Successful Business

In retail, one factor separates thriving businesses from those that fall behind: conversion. It’s not just about attracting visitors or designing creative campaigns—it’s about turning every purchase intent into an actual transaction. Transactions are the heart of any business: without them, there’s no revenue, customer trust, or sustainable growth.

With that in mind, Tilopay has positioned itself as a payment facilitator for retailers across the region. And in 2025, together with Simplify, it will attend the region’s most influential digital retail industry event: eRetail Day.

Mark your calendar: Panama (October 9, 2025) and Guatemala (October 14, 2025). These events are direct opportunities for you to align your payment operations with business results.

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A Regional Landscape Accelerating Adoption

Ecommerce in Latin America is experiencing sustained growth, with room for new players to capture market share. Over the next two years, retailers will compete for more than $150 billion in incremental sales across the region, according to Insider Intelligence / eMarketer.

Retail in Latin America has also recorded eight consecutive quarters of consumer goods sales growth. During the first half of 2024, the fastest-growing channels were ecommerce (+44%), convenience stores (+32%), and discount retailers (+26%), according to McKinsey.

For additional context, retail is Latin America’s leading ecommerce vertical by market share (53% in 2023), according to Payments & Commerce Market Intelligence (PCMI).

These figures aren’t just good news at the macro level; they clearly show where the opportunity lies to turn intent into transactions—as long as your payment infrastructure can keep up.

Panama – October 9, 2025: Local Solutions Drive Growth, Regional Reach Enables Scale

In Panama, the digitization of consumer spending and mobile banking adoption have encouraged the use of local payment methods such as Yappy. According to the U.S. Department of Commerce (Trade.gov), ecommerce revenue in Panama will grow at an annual rate of 20.8% by 2025.

In addition, Yappy has become part of consumers’ everyday payment experience: 487 million transactions were recorded in 2024, including 56 million merchant transactions (the latter grew 300% compared with 2023), according to Banco General data published by La Prensa.

What will Tilopay show you in Panama City? Native integrations with Yappy and cards, plus features that let your business scale into neighboring countries without losing sight of local preferences. This means a seamless checkout, less payment friction, and risk settings tailored to each payment method.

Guatemala – October 14, 2025: Omnichannel Commerce Focused on Conversion

Hybrid shopping habits are becoming firmly established in Guatemala: in-store and digital shopping coexist, and consumers expect consistent experiences. You don’t always need “more technology”; you need technology that doesn’t get in the way.

What will Tilopay show you in Guatemala? 

An omnichannel ecosystem where you can accept online payments through the checkout of leading ecommerce platforms such as Shopify, Wix, and WooCommerce; sell through payment links; manage subscriptions and recurring payments; and manage catalogs—all connected to the same security, reconciliation, and reporting infrastructure. In practice: fewer steps, fewer declines, and more sales.

Tilopay: A Payment Ecosystem Designed for Retail

Running an ecommerce business involves much more than “having a website,” as Simplify founder Elías Manopla always says. Success depends on a payment ecosystem that simplifies, secures, and scales:

Simplicity: on-site payments (without unnecessary redirects), fast authorization times, multiple payment methods (local and international), and consistent checkout experiences.

Security: smart routing that sends each attempt through the route most likely to approve it, selective 3DS when it adds security without hurting conversion, and fraud prevention that separates genuine signals from noise.

Scalability: a single platform supports everything from a local store to a regional chain while maintaining standardization, reconciliation, and governance across every location, brand, and country.

The result: every customer’s “I want it” becomes “I have it,” and every potential sale turns into a successful transaction.

How Tilopay’s Presence at eRetail Day Benefits Your Business

When Tilopay participates, your company gains direct access to what truly moves the needle:

• Innovation tailored to Central America: we adapt global trends to local regulations, payment methods, and consumer behavior. (Retail’s position as the leading ecommerce vertical confirms where the greatest monetization opportunities lie.)
  






• Strategic networking with leaders, industry associations, and critical ecosystem providers.
  






• Greater trust: joining and leading the right conversations while establishing Tilopay as a long-term partner—not just another provider.
  






• Actionable knowledge: straightforward frameworks for growing the three key levers—customer acquisition, average order value, and purchase frequency—and turning them into specific tactics that improve conversion.
  

Dates That Make a Difference (and Why They Matter)

Panama — October 9, 2025
Annual ecommerce growth of 20.8% by 2025, with Yappy scaling payment volume (487 million transactions in 2024; +300% among merchants).

Guatemala — October 14, 2025
A focus on omnichannel commerce: connecting physical and digital stores through a payment infrastructure that prioritizes conversion and security.

Technology That Enables, Not Hinders

A merchant’s priority should be to sell and grow—not maintain technology. Tilopay’s stack is designed to be an enabler: stable, scalable, secure, and backed by local support.

The broader landscape also supports this trend: in Latin America, ecommerce will continue gaining a larger share of retail sales (from 12.3% in 2023 to 15.9% in 2028, according to HKTDC Research). Optimizing your checkout today is a decision that will pay dividends tomorrow.

Every Transaction Counts

Conversion isn’t just another KPI: it’s proof that your business is working as it should.

In Panama (Oct. 9) and Guatemala (Oct. 14), Tilopay and Simplify will bring practical solutions to eRetail Day so payment technology doesn’t hold back your growth—it drives it.

Because ultimately, every sale becomes a transaction. And every transaction that flows smoothly through Tilopay is another opportunity to grow.